OutboundView

JULY 16, 2020

There are mainly two aspects when it comes to B2B data: how segmented/ targeted and accurate is the database that you are purchasing, or your in-house database is. Because there isn’t such a thing as “ready-made” data, organizations must use various methods of software for segmentation and data validation.

Marketing AI 36

Marketing AI Best Practices Work Management SIC 36

SWZD

NOVEMBER 29, 2017

Target the best fitting audience segments through your brand awareness and top-of-funnel lead generation efforts, and you will open great opportunities – and close bigger, better deals – later. Segment your leads along these lines, and you can better reach them “in their language”. Audience – Who do your clients target?

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Biznology

DECEMBER 7, 2015

Add to this the parallel explosion of marketing and sales software, and you have a rapidly evolving data world. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Micro-segmentation and Personalization. Why micro-segment?

Trends 80

Trends B2B SIC Telemarketing 80

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SalesIntel

APRIL 22, 2022

B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Although firmographic data alone is insufficient to develop highly relevant content for your consumers, it’s a good start your segmentation process. Firmographics. Technographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

SalesIntel

APRIL 22, 2022

B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Although firmographic data alone is insufficient to develop highly relevant content for your consumers, it’s a good start your segmentation process. Firmographics. Technographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

Choozle

JANUARY 20, 2020

A marketing software company that sells software management tools, and lead generation software to businesses and organizations. Marketers can use an email list to create segments, then reach those segments with digital advertising ads. If the segment is too small, the campaign goals become challenging to achieve.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53