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Dash For the Exit: CDP Acquisitions Rattle MarTech Firms

Rev

Now enter predictive marketing company Mintigo , who danced into 2019 by securing a $7 Million funding round – only to be acquired in late August by Anaplan , a business performance management software company. Customer data management and predictive analytics are two kitchens that are thisclose to being over-crowded.

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Will We Soon Have a Magic "Marketing Answer Machine?"

B2B Marketing Directions

But then, Mark says, technology will make it so easy to use data in marketing that the complex aspects of data analytics will become invisible to most of us. This kind of algorithmic society, with its programmes [sic] and routines, will take the stress out of life - but also much of its meaning if we let it. We don't give it a name.

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Human Intervention Provides the Best B2B Database

OutboundView

Because there isn’t such a thing as “ready-made” data, organizations must use various methods of software for segmentation and data validation. But those methods also must be paired with human intervention because such tools as predictive modeling and AI and software will never give you the best results.

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How to Barrel Through the Latest SiriusDecisions Demand Waterfall

SWZD

Installed Solutions – If you market B2B software, integrated or cloud-based solutions, or other technology products or services, base your marketing on what your prospects are running. For example, if you offer certain data analytics solutions you probably already try to reach CRM clients. The Least Useful B2B Marketing Data Fields.

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5 Ways for Marketers to Overcome the Analytics Hurdle

LeadsRX

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

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What is a digital events platform and how can it help you?

Martech

Nearly a third (31%) of event marketers surveyed in 2018 said live events were their single most effective marketing channel, beating out content marketing, email marketing and many other categories, according to a study released by event management software company Bizzabo. Get MarTech! In your inbox. Processing.Please wait.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Among other stuff.