The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Go to a trade show and the situation gets really bad. But why the focus on content? What is that acronym you keep using?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Here’s five simple rules I use when presenting data on a chart format: 1. Was the last trade show really effective? Was the last trade show really effective? What is the summary?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Online Marketing Institute

JULY 31, 2012

Design & Production. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Browse Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics. Let’s break down those capabilities.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

DECEMBER 11, 2013

3) Facebook updated its News Feed algorithm with a new 20% rule. One such feature is the new rule for ads: Images in ads can''t be made up of more than 20% text. Here are 10 free design tools to help you create stunning visual content. 2) A unified Dashboard to rule them all was established. A win-win, if you ask us.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Customer Experience Matrix

APRIL 14, 2009

Sadly, some vendors didn't get the memo and have built products that straddle my categories. Her second term was “intuitive”, so she wasn’t saying the system is designed only for expert users. I did in fact find the user interface in LeadLife to be particularly well designed. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120