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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

But it still lacks key pieces of a complete marketing solution. Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. release attempted to do this by adding targeting capabilities, including segmentation and segment-driven personalization.

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How to Create an Effective Social Media Content Strategy

Valasys

Segment your target audience by age, location, average income, typical job title, interests and more. Use tools such as Google Analytics for reviewing how your content is performing. alt – Employ web analytics to boost your social content). Image Source: Zoho Survey. alt – Typical social media optimization flow).

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The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II

MLT Creative

You can then integrate the information it gathers into your CRM solution. Alterian (previously Techrigy) With multiple levels of coverage, including blogs, message boards, wikis, video, classifieds and more, Alterian allows you to choose which level you want to use. relevance?). Sysomos also offers a free demo.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Most startups fail not because the idea isn’t good but because the market for the solution is just too small. Ingredient 2: The market is underserved Existing solutions need to be doing a subpar job of solving the problem. What would they rate your solution? Then build a solution.