ViewPoint

FEBRUARY 23, 2018

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. Do you report on stats such as touches per conversation, touches per lead, best conversion touches? It was designed for lead management.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

markempa

DECEMBER 29, 2011

In April , John Johnston, eBusiness Marketing Manager for Volvo North America, outlined how he streamlined, integrated and automated lead generation for a marketing program for 20 different heavy construction segments for dealers in 125 countries. “We

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 1, 2010

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. The trouble is, talking about marketing analytics is hard. Start to measure what works with a lead management system.

Lead Ranking 48

Lead Ranking Lead Scoring Marketo Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 9, 2009

In this interview I keep repeating the importance of specialization in sales, because it is so critical to helping marketing improve its own results! What role should marketing play in the sales machine? Track leads in your funnel, but don't attach much importance to "leads-per-month" and "cost-per-lead" metrics.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

PureB2B

OCTOBER 8, 2020

94% of B2B businesses say LinkedIn the best social media channel for qualified sales leads. It also helps to have a social media lead management tool to keep track of where your leads are coming from and which channels are performing best. CLICK TO TWEET. Source: CMI ).

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

PureB2B

OCTOBER 8, 2020

94% of B2B businesses say LinkedIn the best social media channel for qualified sales leads. It also helps to have a social media lead management tool to keep track of where your leads are coming from and which channels are performing best. CLICK TO TWEET. Source: CMI ).

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48