Hubspot

OCTOBER 16, 2019

On the other hand, the main goal of marketing is to drive sales.". For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. For example, Susan G. Reputation management. Image source: Twitter.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " It's an opportunity to duplicate that page for other campaigns and optimize for conversion.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. And Jira started coming up in the conversations.

Startups 52

Startups Work Management CPO Enterprise Management 52

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. It also delivers our customers a sophisticated source of support. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). B2B marketers tend to stumble from one year to the next condemned to repeat their mistakes and forego the opportunities that learning creates. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 21, 2012

1) Tap your sales and services teams. And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. For example, we recently released a brand new ebook, 7 Awesome Analogies to Help Explain Inbound Marketing. So here you go. Everybody wins!

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28