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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. With the long-awaited (dreaded?)

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How to Leverage Intent Data to Drive More Business

NetLine

On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye. Fortunately, intent data has become a mainstay among business analytics to do just that. Take comparison pages, for example. Create competitor comparison pages.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. Another technology in the attention heatmap category is eye tracking heatmapping.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Then we also have the impact of GDPR and e-Privacy regulations. Full Stack Experimentation Infrastructure (Tools Comparison) & Methodology The full stack experimentation methodology relies heavily on data and analytics to make informed product change decisions — from the front-end user interface to the back-end infrastructure.

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Top 24 A/B Testing Tools for 2024

Convert

Now let’s jump straight to the A/B testing tools comparison. The simplicity extends into its machine learning functions to help large-traffic sites run more sophisticated personalization and data tracking. AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics.

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11 Marketing Challenges in 2022 and How to Conquer Them

Outgrow

And while you’re at it, keep an eye on competitor posts. This entails staying up to date with state and federal privacy regulations like California Consumer Privacy Act (CCPA) and General Data Protection Regulation(GDPR) for the EU and how they affect you. . Use CRM tools and data analytics to trace each buyer’s journey.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.