Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Convert

NOVEMBER 8, 2022

Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. Teaming up with non-competitors with a similar audience to yours can grant you access to information that helps you understand customers better.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Content Standard

APRIL 19, 2024

With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. Click-Through Rate (CTR): This measures the percentage of people who see your post and click on a link you’ve included.

Paid Content 98

Paid Content Social Media Advertising Channels Branding 98

Moz

DECEMBER 14, 2020

Pay attention to your own analytics and results closely. You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. Making these adjustments in our paid ad campaigns increased the CTR by 11% and conversions by 31%.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Hubspot

SEPTEMBER 17, 2018

Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. It’s produced by all teams, in a conversational, actionable, and measurable way. Video as a strategy is quite the opposite. Video as a strategy is the future.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101