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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Whereas that looks like a juicy amount of impressions to lure over to our site, in reality nobody is clicking through to us because searchers want to navigate to bing.com and not to our informational Wiki article.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. Structured data is also at play here. Don’t remember?

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Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

We know there are hundreds of ranking factors Google uses when it comes to being displayed on the SERPs and Google is typically very selective on the information they choose to share with us. We see FAQPage markup and Howto markup capable of enabling site owners to detail aspects of featured snippet type results that we may see in SERPs.”

SERP 68
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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

We can also talk to our clients about capturing every opportunity possible on whole search engine results pages, instead of thinking of SERPs in chunks. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Increased speed and scale.