Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. Search engines love this!

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Whereas that looks like a juicy amount of impressions to lure over to our site, in reality nobody is clicking through to us because searchers want to navigate to bing.com and not to our informational Wiki article.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. Structured data is also at play here. Don’t remember?

Organization 78

Organization Marketing Websites Optimization SERP 78

Albacross

SEPTEMBER 13, 2019

Aditya Sheth from Venngage also shared his insights: “While you can always increase your blog traffic , Quora presents another opportunity to climb up the SERPs, get traffic back to your site, convert them to customers or leads.”. Update the Quora wiki with your brand if it’s relevant to the user’s intents. Try to be helpful.

Organization 49

Organization Wiki AIDA Lead Scoring 49

Method and Metric

JUNE 14, 2019

We know there are hundreds of ranking factors Google uses when it comes to being displayed on the SERPs and Google is typically very selective on the information they choose to share with us. We see FAQPage markup and Howto markup capable of enabling site owners to detail aspects of featured snippet type results that we may see in SERPs.”

SERP 68

SERP SEO PageRank Wiki 68

Moz

MAY 18, 2020

We can also talk to our clients about capturing every opportunity possible on whole search engine results pages, instead of thinking of SERPs in chunks. Create a living wiki to document recurring processes, which reinforces the message of steady evolution. Increased speed and scale.

Paid Search Agency 71

Paid Search Agency Organization Cross-Selling Peer-to-peer 71