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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. FYI: there’s an API.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. Structured data is also at play here. context" : "[link].

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Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

It was a month or so back in April of 2019 that Bill Slawski, Author at SEO By The Sea and Director of SEO Research at Go Fish Digital , first announced he would be doing an AMA (Ask Me Anything) on the TechSEO subreddit on June 3, 2019. Related: Read our AMA recap with Paul Shapiro. A bit about Bill. Search Engine Patents.

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Just about anyone can go online and learn SEO or PPC. This is more than enhancing our implementation of tactical SEO and PPC. This will make both writers’ and SEOs’ jobs easier.