ClickZ

JUNE 26, 2019

Use RFM analysis to identify crucial segments. We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. This kind of analysis, called RFM, can examine an entire customer base to identify new customers, champions, and even those who are at risk of churn.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

SmartBug Media

APRIL 17, 2020

Sales reps see their leads ranked by recency of engagement and overall lead score. If you haven’t already, start with that analysis. Other add-ons include a variety of advanced analytics and reporting tools, Mobile Push Messaging and SMS Messaging , and more. Sales Insights. Involve both sales and marketing in the conversation.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Moz

MAY 2, 2019

Now we've arrived at the best part of our analysis. Their customers are invited to write a review via SMS and email autoresponder campaigns. If you're using a review management tool, these details are simple to automate and easy to track on a recurring basis. It's not rocket science, but it does take work. Wrapping up.

Acquisitions 57

Acquisitions Ideal Customer Profiles Webinar Metrics Marketing & Strategy 57

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40