DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. By producing SEO blogs and video content?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Mass Analytics

DECEMBER 15, 2022

If you wonder what is Marketing Mix Modeling (MMM), read no further as this is what you should know… Read Our Article. So, what is Marketing Mix Modeling ? Hence it is a useful tool for pretty much any company who invests in Marketing!

Marketing Mix 52

Marketing Mix Marketing Budget Paid Search Agency Allocation 52

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.

Marketing Budget 90

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 90

Allocadia

SEPTEMBER 22, 2020

Their PO data all comes from Netsuite, they have a connection to Salesforce to create an association between all line items and campaigns, and all of the data inputs get pushed into Tableau for analysis. Allocadia gave us streamlined budget efficiency for running the marketing business. Their CFO loved it and asked for more.

Budget Programs 52

Budget Programs Enterprise Management Marketing Budget Creation POS 52

Allocadia

APRIL 3, 2019

“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Hubspot

DECEMBER 10, 2014

Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets. A Sponsored Article Pricing Analysis. What Should Sponsored Articles on Blogs Cost? DA) + 0.978(thousand FB fans) + 15.1(PR)

PageRank 28

PageRank Cost Multivariate analysis Correlation 28

Single Grain

JULY 25, 2019

Think of it this way: using available data for planning, designing and deploying a marketing campaign is like having a superhero cape that almost guarantees better results. Predictive marketing analytics is a branch of advanced analytics that harnesses all that big data to predict future events or results.

Lead Ranking 93

Lead Ranking Marketing AI Lead Scoring Analytics 93