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Hero Content: Include These 5 Things to Make an Impact

Content4Demand

Some o f the most impactful, top-performing assets reach around 2,000 words—even more— and frankly, some teams simply don’t have the time or creative bandwidth to make these epic works a reality. Then, use a third-party tool or platform to val idate what you’re hearing. Use Cases and Success Stories. There’s a solution.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.