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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121
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5 Essentials of User Experience (UX) For eCommerce

Marketing Insider Group

Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. Let’s learn five essential strategies you can use to improve your eCommerce user experience. In the competitive world of eCommerce, you can’t afford to lose 20% of your page views.

eCommerce 363
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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. Finally, 72% confessed they could build rapport faster after implementing AI. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025.

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How to Get Over the Sales Slump After the Holiday Season

Convert

In fact, many eCommerce businesses rely on sales generated during this time to make their year-end totals. From Black Friday to New Year’s eve, brands keep throwing offers, and their customers go gaga over shopping. This makes the end of the year holiday season the most profitable time for eCommerce businesses.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. WARC) 94% of B2B marketers implement ABM strategies. On24) 60% of businesses use webinars for nurturing loyal customers. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. of all internet traffic.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. About 57% of industries have gained a customer through their business blog. About 70% of online customers research product reviews before deciding to make a purchase. Optinmonster).

Stats 264
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ABM Platform Trends Highlight the Need for Omnichannel Engagement

Leadspace

They expect the same level of convenience and consistency as they get from the Amazon shopping experience at home. Yet, 65% of B2B customers say their experience doesn’t match ecommerce site experiences, despite the fact that B2B customers today are using consumer behaviors to find and do business with B2B companies. .