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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. Low-Hanging Fruit” or “Quick Wins” In conversations about improving my client’s marketing strategies, the terms “low-hanging fruit” or “quick wins” inevitably come up.

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Predictive Marketing: What it Is & How to Leverage It

Hubspot

After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected. It's called predictive marketing. While predictive marketing sounds like some futuristic technology you'd only see on a show like Westworld , using data to estimate an outcome isn't new. Need an example?

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Top 10 Digital Asset Management (DAM) Software Solutions for 2020

Martech Advisor

To meet unprecedented content production, you need a system that simplifies the process of collecting, storing, and sharing digital assets productively and efficiently. The DAM solution will be primarily used by marketers, salespeople, designers, photographers, social media managers, etc. to store and retrieve digital assets.

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A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events.