KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech

MARCH 27, 2023

As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued. At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024.

Paid Search Agency 24

Paid Search Agency Planning Budget Programs Marketing Budget Creation 24

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Rev

NOVEMBER 20, 2018

Apple, which made its mark through the fusion of technology and design, now has the iPhone, iPad, iTunes, and the Apple Watch for gathering massive amount of data. For display ads, the click-through rate is much worse, just 0.46%. On LinkedIn, Apple has 105 employees with “data science” in their title while Microsoft has 235.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

Apple, which made its mark through the fusion of technology and design, now has the iPhone, iPad, iTunes, and the Apple Watch for gathering massive amount of data. For display ads, the click-through rate is much worse, just 0.46%. On LinkedIn, Apple has 105 employees with “data science” in their title while Microsoft has 235.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Terminus

DECEMBER 13, 2019

A traditional lead-based approach isn’t the best go-to-market strategy when you have a limited number of companies that could potentially become customers. We’ve found that many manufacturing organizations we’ve worked with allocate upwards of 70% of their marketing budget to trade shows annually.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles ABM Sales Management 26

Single Grain

DECEMBER 27, 2019

According to Forrester, the podcast industry may surge north of $1 billion in ad revenue in 2020. Trend #7: Higher Marketing Budgets for Podcast Content. of digital display ads in the U.S. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23