Allocation Budget Management ROI Stats 
KoMarketing Associates
SEPTEMBER 22, 2021
Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.
Tomorrow People
NOVEMBER 9, 2018
Because of the way results lag investment, content marketers sometimes have a problem calculating the ROI of the content. But help is at hand, because the CMI (Content Marketing Institute) has just completed its annual B2B Content Marketing Report. and it’s packed with stats that shed light on this issue.
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Marketing Insider Group
FEBRUARY 5, 2024
Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. seconds over the past two decades.
EveryoneSocial
JUNE 23, 2020
Proving ROI. Indeed, ROI is so important that not only does it help get approval from executives but they can give you a speciality budget for this too. Use these employee advocacy stats , crunch some numbers, use vendor case studies , talk to other people in your networks who are using employee advocacy, etc.
Hubspot
MAY 20, 2013
Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat.
The Lead Agency
APRIL 14, 2024
Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI.
Adobe Experience Cloud Blog
APRIL 3, 2015
Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. How to Allocate Resources for Website Engagement.
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