chiefmartech

MAY 16, 2016

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. Actually, I guess with this disclaimer I didn’t bury the lede.

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Webbiquity

APRIL 26, 2010

101 Tips from 50 Small Business Bloggers by Open Forum. A CMO’s guide to picking the right market research by iMedia Connection. It also includes links to additional resources to dig deeper into each area. Web Strategy in 2010 by baekdal.com. 5 marketing megatrends you can’t ignore by iMedia Connection.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

LeanData

NOVEMBER 25, 2015

But this is creating a dynamic where we have fiscally irresponsible allocation. Companies are thinking that they’re going to get customers before competitors get them first,” added Brinker, the chief technical officer at ion interactive and the influential blogger at chiefmartech.com. But we’re in the twilight of that phase.

Cost 45

Cost Allocation Terms and Conditions Burn Rate 45

LeanData

NOVEMBER 25, 2015

But this is creating a dynamic where we have fiscally irresponsible allocation. Companies are thinking that they’re going to get customers before competitors get them first,” added Brinker, the chief technical officer at ion interactive and the influential blogger at chiefmartec.com. But we’re in the twilight of that phase.

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

LeanData

NOVEMBER 25, 2015

But this is creating a dynamic where we have fiscally irresponsible allocation. Companies are thinking that they’re going to get customers before competitors get them first,” added Brinker, the chief technical officer at ion interactive and the influential blogger at chiefmartec.com. But we’re in the twilight of that phase.

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40