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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. AIO (All in One) Framework.

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Psychographic Segmentation: A Simple Guide For Marketers

Unbounce

We know individuals aged 18-35 may be interested in performance biking gear, but demographic data alone can’t tell us who likes to spend their weekends training for cycling races, and who’s more likely to fall off the stationary bike at the gym. But like any superpower, it takes a little training. Cue the training montage…).