The Top 35 Digital Marketing Acronyms You Need to Know
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. This is usually written as a command such as ‘Tell Me More’ or ‘Sign Up’. CTR (Click-through rate)- The number of clicks on your ad over the total number of people that viewed the ad.
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