Tony Zambito

NOVEMBER 21, 2010

.  In our post-recession trajectory, buyer behaviors have changed dramatically and we are still attempting to sort out the characteristics of this change.   What we are learning is that with the advent of the new digital age, buyers may no longer take predictable progressive paths. 

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

OutboundView

FEBRUARY 28, 2019

Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. These personas clearly establish who the targets are for your team. Why use thought leadership?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

NetLine

SEPTEMBER 11, 2023

Understanding the B2B buyers’ journey stages You might think that a B2B customer might not be as emotionally invested as a B2C customer, but research suggests otherwise. According to CMO.com , B2B customers are significantly more emotionally connected to their vendors and service providers than consumers.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69