Outreach
APRIL 19, 2019
What Is a Sales Funnel? A sales funnel visualizes the selling process and shows the different stages prospects go through to become customers. It is fueled by sales and marketing activities that generate awareness, drive demand, educate potential buyers, build trust, and make a compelling case for a product or service.
ClearVoice
MARCH 9, 2020
You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Does your content creation align with the path your potential customers take when engaging with your brand?
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Tony Zambito
NOVEMBER 21, 2010
Optimizing revenue growth is by far the toughest assignment for sales and marketing today. While the concepts of the pipeline and the funnel have been around for a very long time, what is different is that finding the right formula for revenue growth predictability is getting tougher and tougher.
Lead Forensics
DECEMBER 12, 2023
Change your product page so it’s about the benefits of your product to the buyer – it still describes what you do, but it’s laced with information about how it can help them. Use your website to share content such as blogs or downloadable assets , giving your visitors something of value. Content layout – get it right!
Tony Zambito
DECEMBER 19, 2010
My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally. They come from two plus years of doing qualitative interviews with buyers on behalf of three Fortune 50 organizations. Trend 1: From Sales Relationship to Sales Experience.
NetLine
SEPTEMBER 11, 2023
Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.
OutboundView
FEBRUARY 28, 2019
Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. Buyer demographic and behavioral data was difficult to find. It does require the implementation of thoughtful content that truly engages your buyer.
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