• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 29, 2014
    [Aging, Amazon] Facing tough choices — Paid versus organic reach
    Seth Godin famously said that slapping remarkable advertising on an unremarkable product is a relic of the TV Age. Think of companies like Amazon, Google, Facebook and Twitter. I’m a big advocate of WOM. Because WOM works long-term, while any kind of paid advertising boosts only short-term sales. And once the WOM gets going, it grows by itself. Seth Godin famously said that slapping remarkable advertising on an unremarkable product is a relic of the TV Age.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [Aging, Amazon] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. What works with crazy-busy prospects — the topic of SNAP Selling , my #1-ranked Amazon sales book. Activity on Facebook by Age [Infographic] , May 31, 2010.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Aging, Amazon] Customer Service is the New Marketing
    Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Aging, Amazon] The Perfect Storm in Customer Service
    In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon.