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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Amazon, Apple, Nike. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. B2B: Business-to-Business. Examples: Salesforce.com, Google.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. 81) Small-to-Medium Business (SMB). 95) Word-of-Mouth (WOM). WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. 6) Blogging.