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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

The most reliable way to identify a company is with SIC or NAICS codes. . These are then broken up into 311 4-digit industry groups, which are further subdivided into 709 5-digit industries, and finally dis-aggregated into 1057 6-digit U.S. Companies in the same industry are assigned the same number or SIC code. industries.

SIC 54
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Fallacy of the Day

Content Marketing Institute

Estimation is pretentious rationalism, where rationalism does not serve us well (extremistan)(sic) Take only risks you can survive. Macroeconomics is the study of the economic behavior of individual units of an economy (such as a person, household, firm, or industry) and not of the aggregate economy (which is the domain of macroeconomics).

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First-Party Data Strategies for B2B Marketing in the Cookieless Age

Learn from the Pros

Public Data Sources – Leverage public data sources, such as government databases, SIC codes, industry reports, and social media platforms. Use tools like Google Analytics 4 (GA4) that leverage first-party data and provide aggregated insights without needing third-party cookies.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) Reverse IP look up appears to be the new thing here.

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How to select the perfect B2B data vendor

Biznology

For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Vendors either compile their own data, or aggregate it from other suppliers—or both. Also ask for expected match rates by field. Special selects.