Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection 89

Privacy Protection Privacy Open Rate Deliverability 89

The Customer

APRIL 14, 2020

August 27, 2020 Whether a company is collecting account information from customers or aggregating platform usage data, handling large amounts of data has become the norm. 12 min Playing Mind-Games in the Fight for Online Privacy March 27, 2020 Regulation is great, but the road to protected online privacy starts in our minds.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. Mail Privacy Protection (MPP) Apple’s Mail Privacy Protection gives people the option to withhold their IP address from senders so that their activity and location can’t be tracked.

Work Management 102

Work Management Privacy Protection Marketing Management Privacy 102

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Image source Just remember the 80/20 rule: 80% transactional, 20% promotional. As Google goes, so does the rest of the market.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Convert

MARCH 7, 2023

Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? It was a big year for user privacy in 2022. The Austrian DPA ruled that the use of GA on an Austrian website violated GDPR. As a technological corporation with U.S.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52