Web 2.0 Expo – cool stuff seen on the floor of the show
Buzz Marketing for Technology
SEPTEMBER 23, 2008
No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community.
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