Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition. What is data hygiene?

Data Hygiene 93

Data Hygiene Work Management Marketing Management Email Marketing 93

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Data Hygiene Tips.

Data Hygiene 48

Data Hygiene Work Management B2B Marketing Management 48

Martech

JULY 6, 2022

Years ago, I met with a martech seller who pitched his product as a way for me to orchestrate hundreds of campaigns per month and aggregate the data in one convenient location for reporting. “Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com.

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

SalesIntel

AUGUST 4, 2021

You sabotage your domain reputation and face serious deliverability issues for all emails. Bad data leads to lost revenue by adversely impacting your sales funnel. To ensure that your CRM data is accurate, you must develop processes for validating, entering, and updating it from the beginning. Worst case? Impact on Revenue.

CRM 52

CRM Enterprise Management Business Work Management 52

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Message deliverability is also an important factor to consider.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Litmus

DECEMBER 13, 2021

Second-party data is individual-level data acquired from a trusted partner—aka someone else’s first-party data. Third-party data : aggregate data collected from one or more sources. This allows the subscriber to re-engage or opt-out and allows us to keep good data hygiene. Double opt-in (DOI).

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Porch Group Media

SEPTEMBER 18, 2018

Ultimately, these inactive records become an impediment to strong engagement metrics, adversely impacting deliverability and prompting companies to cease marketing to these customers, thereby eliminating all future revenue potential. Personalize Your Outreach to Millennials and Other Key Demographics. Country Lifestyle Interests.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45