Aggregators Custom Publishing Outreach Wikipedia 
Convince & Convert
AUGUST 10, 2010
Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?
Convince & Convert
AUGUST 19, 2012
The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted.
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Moz
APRIL 22, 2019
These ratings stem from customer reviews, and the 4.5 As my friends David Mihm and Mike Blumenthal always say:“ Your brand is its reviews ” and mastering the customer service ecosystem is your surest way to build a restaurant brand that lasts. Zagat — Founded in 1979, Zagat began as a vehicle for aggregating diner reviews.
B2B Marketing Zone Posts
OCTOBER 5, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. You think you know what is important to customers. We can’t just become publishers, we also have to become advertisers. Tweet This!
Single Grain
MAY 5, 2020
1) Reach Your Customers at Every Stage of the Buyer's Journey. An enterprise SEO plan includes on-page optimization and high-quality content creation coupled with a highly targeted strategic outreach. Branded searches are common throughout the customer journey. Everything works in collaboration to deliver the best ROI.
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