Liveintent
DECEMBER 8, 2020
“That suggested to us that customers were not, in aggregate, in a place where they really wanted to be engaging with us,” said Kate Huyett, CMO of Bombas. It’s like you have a large-scale focus group of your best possible customers. So the sock and apparel brand reduced the frequency of their messages.
Adobe Experience Cloud Blog
MARCH 16, 2015
Matt began by saying that social media is essentially the largest focus group you have access to today. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. PR and Comms.
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Sprout Social
JULY 6, 2023
As Jamie Gilpin, Sprout’s CMO, explained at a recent LinkedIn Roundtable event , “If you don’t know your organization’s most important business priorities or objectives, how can you deliver results that matter to leaders?” Find out what keeps your CMO up at night. To ask the right questions, the social team needs a seat at the table.
Single Grain
MAY 31, 2023
No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution.
Contently
NOVEMBER 10, 2017
As Spotify CMO Seth Farbman says in Josh Steimle’s excellent book Chief Marketing Officers at Work , “What we’re seeing when you release people from even small bits of anxiety or potential for regret or remorse is this explosion of this sense of freedom, and that freedom leads to a sense of empowerment, joy, and curiosity.”
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