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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Google Announces New Offerings in Real-Time, Mobile and Social Search. A Robert Half Technology study announces 54% of companies blog social media sites. Twitter updates Terms of Service leaving them open to advertising . Study shares that 8% of US companies have fired an employee because of social media misuse.

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How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Do you suppose the storage giant conducts an ROI analysis before making that decision? Of course not.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#

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How to Leverage LinkedIn to Become an Industry Influencer

A Better Jones

I know that I should be pumping myself up a lot more here especially since that's what the topic of this webinar is, but really an area that I have some experience in, and so sales, marketing, and I'm one of the few that can really talk about both as well as specifically e-commerce and the B-to-B sales and side.