Remove aggregator recency
article thumbnail

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data.

article thumbnail

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Recency of visits. Why CMO’s Need To Be More Involved in Ecommerce If the $42.3 Because it’s about your own living, breathing customers, it is data that your competitors don’t have. Advantage, you. Interaction behavior.