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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Do you know your DCO from your DMP?

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

First, the network aggregates a growing list of publishers who have unsold inventory that they are willing to sell to buyers, depending on which buyer is willing to pay more. An ad network takes on the responsibility of doing that for you; it looks through the impressions and packages that it has aggregated from top-tier publishers, and ensures that you have access to premium inventory. Some of the options you could consider are: Cost per thousand impressions (CPM).