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How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. This is useful for finding emergent behaviors that would be impossible to predict ahead of time. The (Near) Past.

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AI-guided selling is the future. Is your company ready?

Seismic

So, how do you identify patterns and behaviors that are resonating, and result in successful behaviors, from those that don’t? These are all patterns that AI can help analyze and predict based on past behaviors. Krish Mantripragada, CPO | Seismic. How do you personalize the interactions and make them more relevant?