Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker
JULY 29, 2020
An ever-growing number of site and digital channel owners realize there’s value in the data they collect about user behavior, and a crowd of vendors is aggregating that data and bringing intent monitoring services to market. Advertising Real Time Bidding (RTB) Data : This data also helps establish domain- or company-level intent at an aggregated level. We may store the activity as part of a history pattern for future analysis, but it’s not counted as an intent signal.