article thumbnail

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. First, anyone using LinkedIn ads should have a good understanding of their buyer personas. (Or has their strategy mainly stayed the same?).

article thumbnail

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. Recognize that Google actually owns the first AND second biggest search engines in the world, since YouTube is currently #2. A lot of sense.

Google 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. Recognize that Google actually owns the first AND second biggest search engines in the world, since YouTube is currently #2. A lot of sense.

Google 151
article thumbnail

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. Recognize that Google actually owns the first AND second biggest search engines in the world, since YouTube is currently #2. A lot of sense.

Google 150
article thumbnail

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric: Also, our first international guest, if I’m not mistaken. Listen Now. I can’t do social media.” ” Bull! Eric: Yeah.

article thumbnail

Top Tips: B2B Marketing Through a Crisis

Envy

In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. We are not afraid to talk about COVID-19. You need to stand out.

article thumbnail

How B2B CMOs are Marketing Through a Crisis

Envy

In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. We are not afraid to talk about COVID-19. You need to stand out.