Driving “Profit Maximization” in your PPC Bid Optimization Strategy
QuanticMind
MARCH 5, 2019
Not so you can kick up your feet and watch the money flow in, but because you’ve considered it a potentially meaningful strategy – similar to why you would set revenue maximizing goals with a Return on Ad Spend (ROAS) efficiency constraint. The only way you can know is by constantly testing what’s possible. Subscribe to the QuanticMind Blog.
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