Navigate the Channel

article thumbnail

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign Maximum Bid Bid is the first and easiest factor to understand.

article thumbnail

Best Practices for Google Ads B2B Targeting

Navigate the Channel

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. All you need is a Google account to access the Google Keyword Planner Tool which is part of the Google AdWords dashboard. There’s re-evaluation, phase in which B2B sales involve contracts that need to be renewed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign. Historical AdWords performance. Maximum Bid. Competition.

article thumbnail

The Power of Google Mobile-Friendly Websites

Navigate the Channel

In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity.

Google 65