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What Is Off-Page Optimization?

ClearVoice

What is off-page optimization? Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Off-page optimization validates your work. ” Curious about off-page optimization?

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What Is Earned Media?

ClearVoice

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Media Relations. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. if it’s prudent to the audience of the publication.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Optimization. June 8, 2010. Statistics.