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Trade media: Top tips for successful food & nutrition ingredients PR  

BDB

At BDB, we work with almost 200 dedicated BDB food and nutrition magazines that provide insights to millions of readers combined worldwide. Your editorial content, whether it be a press release or by-lined feature, needs to be targeted to the people you actually want to attract the attention of.

PR 26
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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Using Outbrain, you can keep the momentum going and expose millions to press releases, media coverage and positive product reviews. Industry Examples.

Tools 100
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What Is Earned Media?

ClearVoice

My favorite, of course, is when a magazine or newspaper includes an article about you or your business.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author. When I started my public relations career, earned media was all there was unless you counted advertorials and the like. What earned media is not.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. The press release was a good first step, but the company still needs to exercise caution.

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A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

B2B magazines probably have a higher percentage of commodity content than other types of publications. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial. That’s partly due to the prevalence of service journalism in B2B.

Demand 100
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Advice From Women Writers on How They Built Their Freelance Empires

ClearVoice

Like most budding wordsmiths who grow up paging through magazines, I used to dream of being at the top of a masthead. Freelance journalist and health coach Locke Hughes started writing for her alumni magazine and some local publications while attending the University of Virginia. Locke Hughes: “Network.”.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Time to Kill the Press Release? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. June 8, 2010. July 8, 2010.