Content Standard

JANUARY 21, 2017

But content has always had a business implication, even before digital channels made “content” an ever-present necessity. ” TV ads are content, as are newspaper and magazine ads. But this organization can just as easily be flipped.

Marketing & Strategy 40

Marketing & Strategy Advertorials Business Storytelling 40

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

While it sounds great on paper, i n the real world, this oversimplified view can paint an inaccurate picture of your ROI , especially if your product is sold at a low price per unit. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Navigate the Channel

SEPTEMBER 13, 2023

If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. Make sure your content writers have reliable guidelines to present information in line with your brand and reflective of your corporate persona.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. Integrate internally with their teams.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Albacross

APRIL 24, 2019

Run an advertorial in a magazine, or. Wherever you have a CTA button present, you should be measuring its CTR. In particular, you’ll want to add in your one-time costs (costs spent on creating marketing collaterals such as ebook and white papers), as well as recurring costs (such as costs spent on marketing platforms or tools).

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Just as successes are fun for your audience to read, outlining techniques that don’t work well is also interesting—particularly when your product or service solves the challenges presented from the failed techniques. White Papers. Advertorials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Just as successes are fun for your audience to read, outlining techniques that don’t work well is also interesting—particularly when your product or service solves the challenges presented from the failed techniques. White Papers. Advertorials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168