article thumbnail

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

article thumbnail

Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” ” by setting constraints for when your small business will create and distribute. Advertorials or native content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best TikTok Ads Agency: Top 5 Choices for 2022

Single Grain

Diversify Your Marketing Mix. With the increasing advertising costs on Facebook and Google, it never hurts to diversify your marketing portfolio to a new channel such as TikTok. Socially Powerful is a global social marketing agency with over 50 employees distributed in four offices in every corner of the world.

article thumbnail

15 B2B case studies show how content marketing drives ROI

Biznology

OPTUM : A health services business, created an integrated marketing campaign to support the launch of a new solution, support sales, and build thought leadership. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. The successful campaign earned a 23.5

article thumbnail

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. The iPad is not a revolutionary new channel, but just a new component of the marketing mix. Advertorial (4). Every Cash flow.

Ning 40