Sprout Social

OCTOBER 20, 2016

Their product line includes barns with living quarters, barn homes, shops, garages, arenas and professional equestrian facilities. It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer.

Traffic 111

Traffic Facebook Advertorials Long Tail Marketing 111

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Increase community engagement? Waiting for class. in your recon.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Analyze : how did you do?

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

JUNE 26, 2012

It could be exclusive content, it could be unique access to a person or technology, it could be the generous use or advance access to a product or service with the express intent of giving them time to experience, review, and critique it to share it with their readers.

Blogger 80

Blogger Outreach PR Media 80