Remove advertorial customer
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What Is Earned Media?

ClearVoice

Earned media is created and published by a third party, like a reporter, influencer, or customer. My favorite, of course, is when a magazine or newspaper includes an article about you or your business.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author. Testimonials are a form of earned media.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. The FTC is asking whether native ads are ethical, but I’m wondering how long other types of ads will exist.

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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch. It was founded as the New York-centric Society of Magazine Writers in 1948. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.

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5 Tips to Build Trust Using Content Marketing

Navigate the Channel

The number doesn’t count as much as what’s at the core of how your customers and prospects evaluate your trustworthiness. It might seem reductive, but to trust you, your customers must believe that you can make or distribute a worthy product or service. Come to think of it, the older customers aren’t here for that, either.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).