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Why Social Media Really Matters

Customer Experience Matrix

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%).

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Engagement is Everything Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. ” Mass advertising is dead. We need to let the data do the driving.” Channels are dead.

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

In this exploration of the event, we delve into the numbers, hot topics, and key takeaways for retail, streaming, AI, and advertising, shedding light on the ever-evolving world of technology. Top of Mind for Digital Advertising Professionals The deprecation of 3rd party cookies.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Mart Prööm presents more than a dozen examples of cool, and pioneering, Google+ brand pages from companies like Pepsi, Toyota, Fox News, Yahoo! Google+ Pro Tips Round-Up: Week 1 by Business Insider.

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Klout and the Reality of Return on Influence

Convince & Convert

That’s what I did, and at the end of the day I tried to present a balanced book where I really give Klout and the other companies that are now flocking into this space a lot of credit for trying to do what they’re trying to do, but I also say there are problems. Maybe Narrowcasting Trumps Broadcasting.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.