Martech Advisor

DECEMBER 17, 2019

The combination of the ubiquity of SMS and the app-like functionality of RCS and Apple Business Chat is about to help marketers connect with audiences in new ways. The Industry Will Adopt Multimedia Messaging Services (MMS) in SMS Marketing. MMS will skyrocket using images and video, garnering higher engagement than SMS.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Conversica

OCTOBER 27, 2022

The new Conversica Chat and Conversica Answers enable the company’s Revenue Digital Assistants (RDAs) to engage every lead, prospect, and customer in unscripted conversations with authentic, AI-generated web chat, SMS, and email. The result is increased operational efficiencies, reduced costs, and improved customer experiences.

Lead Ranking 45

Lead Ranking SMS Budget Programs Blast Campaigns 45

Conversica

JULY 27, 2022

Stakeholders and decision-makers are looking at key performance indicators (KPIs) that demonstrate value and a return on investment (ROI). Unlike chatbots, Conversica Digital Assistants are powerfully human and can hold meaningful conversations at every touchpoint.

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

SalesIntel

AUGUST 21, 2023

Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. Some channels you can use include email, SMS, social media messaging, web, mobile apps, or even physical retail spaces. Studies show that personalization can bring up to 200% of returns on investment.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Martech

FEBRUARY 24, 2022

It also offers a variety of services to maximize advertising ROI and call handler performance. Its solutions are designed to maximize call-to-appointment rates by helping employees improve phone-handling skills. Bulk SMS messaging and auto dialer features. API modules include: Voice, Email, Live Chat, Call Data and SMS.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Martech

JUNE 3, 2022

More full-featured vendors may offer capabilities for managing and conducting SMS communications, as well, which have grown in importance in the COVID era, given their role in things like curbside delivery and other time-sensitive messaging. Better ability to measure return on investment (ROI) and more.

Marketing Automation Services 140

Marketing Automation Services Enterprise Management Work Management Marketing Management 140

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Mobile These marketing campaigns connect with consumers through channels like mobile apps, SMS, social media, messaging apps, and mobile websites to deliver targeted messages, promotions, and two-way engagement opportunities. 5 ways to make your marketing campaigns cut through the noise The competition for attention is fierce.

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115