article thumbnail

Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. A workflow may look something like this: When intent signals are identified for [ABM platforms], then select [buying committee] and export to [CRM] as [leads/contacts] and assign to [marketer or sales rep].

article thumbnail

Building a Sales Tech Stack? Start with Good Data

Zoominfo

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Trends: What to Expect in 2022

Zoominfo

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

Trends 130
article thumbnail

Building a Sales Tech Stack? Start With Data

Zoominfo

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. That means getting the best possible B2B contact data.

article thumbnail

DealSignal vs Apollo.io: Choose the Right B2B Data Provider to Accelerate Pipeline Generation

DealSignal

One of the standout features of DealSignal is its cutting-edge Intent Data, a pivotal tool that holds immense value for businesses of all sizes and industries. Armed with this valuable insight, they can effectively target prospects with personalized messaging, resulting in higher conversion rates and improved return on investment (ROI).

article thumbnail

Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. UpLead G2 Rating: 4.7/5