Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count
Zoominfo
MAY 16, 2022
According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. A workflow may look something like this: When intent signals are identified for [ABM platforms], then select [buying committee] and export to [CRM] as [leads/contacts] and assign to [marketer or sales rep].
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