article thumbnail

13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. Finding a happy medium between high relevance and low cost is essential. The Search Network utilizes Google’s SERPs to display basic text adverts. Digital ads can be updated or shut off when phone numbers, locations, or merchandise change.

article thumbnail

The Ultimate Guide to Local Marketing

Hubspot

Did you know that 97% of people learn more about a local company online than any other medium? These pages publish your business name, address, phone number, and other relevant store information; they also help you rank on local SERPs. This is especially important if you have more than one brick and mortar location.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Youtube and video content marketing

Integrated B2B

In fact Forrester Research has found that video is more than 50 time more likely to land on the first page of google SERPs than purely text content (which makes sense when you consider just how much more text content there is out there on the inter webs compared to video).

Youtube 40
article thumbnail

The Impact of Generative AI on SEO: How to Align Your Search Strategy with the Latest AI Developments

Content Standard

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?

SERP 69
article thumbnail

43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

We have experienced this for our product SERPed (which is in an overly saturated Niche - SEO tools). . . The reality is that not much has changed, except mediums and canvases. One single question thread and you get all the information about a solution, that too coming from actual end users. . Mana Ionescu.

article thumbnail

Navigating Content Creation: Essential Steps for Captivating and Valuable Content

ClearVoice

The Content Creation Process Explained At its core, content creation is all about brainstorming ideas that appeal to your target audience and then exploring these ideas in mediums people enjoy getting their content from. This might mean writing a blog post, filming an instructional video, or interviewing an expert on your podcast.