Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?
Envy
AUGUST 22, 2019
In Amit Lavi’s words, CEO of Marketing Envy, “every Marketing Qualified Lead (MQL) secured is a gem.”. But when you master the medium, you can generate high-quality leads while keeping CPC low. Conversion Rate (CVR). A marketing qualified lead (MQL) is someone who takes an action that shows interest in your product.
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